SEMRush vs SE Rank: Which SEO Tool is the Best? (2023)

Nowadays, it is not easy to rank on the top of Google and other search engines. From optimizing your website to collecting a healthy number of backlinks, there is no end to what an SEO expert needs to do to get a website to the top of Google. Therefore, I wanted to compare two tools that I have heard a lot about among my fellow SEO enthusiasts: SEMRush vs SE Ranking. Which reins are top?

That said, there is no shortage of SEO tools that can help you accomplish this task.

Today we're going to talk about – and compare – two extremely well-known and excellent SEO tools on the market, SEMRush and SE Ranking. These are not just tools, but rather a collection of multiple tools bundled into one great piece of software.

Which one suits your needs best? What functions does one have that the other does not? How much does each cost?

Let's find out…

SEMRush and SE Rank: An introduction to two powerful SEO tools

The advantage of both of these tools is that they contain all the SEO specific tools you might need. Both offer flexible pricing and both tools are accessible via the web on any phone or tablet thanks to the cloud.

We'll get into more about the specific tools they both offer, but for now, let's discuss what makes each of these tools unique.


In the case of SEMRush, they seem to focus on providing their users with highly detailed reports on their SEO efforts. Whether it's a report on backlinks, a keyword, or a domain analysis, SEMRush provides a wealth of data in both visual and numerical form.

SEMRush vs SE Rank: Which SEO Tool is the Best? (1)

Another area where SEMRush shines is that they offer a wealth of information through their blog. In addition, they also have a knowledge academy where you can pass an SEO exam and get a certification.

And most importantly, SEMRush has every kind of SEO tool imaginable for your marketing needs. From finding competitor keywords to giving you a complete SEO audit of your website, SEMRush does almost everything.

SE rating

The SE rank is more focused on providing their services to agencies (or so it seems). That's because they put a lot of emphasis on their custom reporting tools and even have a nice widget that companies can use to generate leads - but more on that later.

SEMRush vs SE Rank: Which SEO Tool is the Best? (2)

This does not mean that SE Ranking is not suitable for freelancers, startups and companies. Instead, their interface is one of the more user-friendly of the two. You can see the information about SEMRush much more clearly.

That said, the user-friendly interface comes with its own sacrifices. The data provided by SE Ranking is not as complete and comprehensive as SEMRush. However, the data from the SE ranking is enough to give you a solid idea of ​​which direction to go.

Feature Overview: SEMRush vs. SE ranking

Both SEMRush and SE Ranking provide powerful and essential features to help you implement your SEO strategy. But while 90% of the features are similar, there are one or two features that are unique to each particular tool.

In this section, let's first have an overview of the features that both SEMRush and SE Ranking provide.

List of SEMRush features

We have divided the tools provided by SEMRush into 7 categories. In each section, we'll break down what you can achieve with the many features SEMRush offers. Let's start.

Organic research and organic traffic information:

Today, formulating any SEO strategy starts with analyzing your competitors and your own website. For this, SEMRush provides two tools:

1. Ecological research

2. Organic traffic image

The organic search tool allows you to do three main things. a) You can use it to discover your competitors' best performing keywords, b) discover your best organic competitors who are competing for your place in the SERPs, and c) analyze your competitors' ranking changes and your own domains.

SEMRush vs SE Rank: Which SEO Tool is the Best? (3)

With these three features, you'll be able to figure out which keywords to focus on, who to win over, and where you rank in the search engines.

The Organic Traffic Insights tool does something even better.

It helps you find "hidden" keywords you're ranking for that Google Analytics isn't showing you.

Additionally, this tool provides data from both Google Analytics and Google Search Console. This means you have a deeper understanding of the value of a keyword.

And finally, Organic Traffic Insights will also show you the buying potential of each keyword by ranking them based on the competition each keyword has. This way, you can focus on ranking for keywords with low competition and thus move to the top of the search results faster.

Advertising research and display advertising

These tools allow you to see the advertising strategy of your competitors. You can use this tool to find out what keywords your competitors are bidding on, what kind of ads they're creating, and how much they're spending on their campaigns.

Both of these tools will help you immensely in discovering what you need to do to outperform your competitors in paid campaigns.

Backlinks & Backlink Audit Tool

Backlinks are the backbone of a sound SEO strategy. Good backlinks can boost your SERPS ranking, while bad backlinks can take you down.

Backlink and Backlink Audit tools ensure your site is linked to good quality domains. It will help you identify both high authority and toxic backlinks. This will make it easier for you to associate your site with good domains and at the same time break with bad domains.

Keyword Research, Keyword Puzzle, Keyword Magic Tool and PPC Keyword Tool

SEMRush vs SE Rank: Which SEO Tool is the Best? (4)

Because of these four tools, you will be able to discover, collect and analyze the best possible keywords for your website.

These tools help you discover long-tail, less competitive keywords and also give you suggestions for other keywords. You can then sort, analyze and group these keywords right in the tool and use them in your SEO and PPC campaigns.

Ads with product listings

This is a unique tool in SEMRush. You can use this tool to analyze your competitors' PLA ads and find out what keywords are driving their ads and how much they're spending on each ad

Domain vs. domain, position tracking, charts and my reports

These three tools allow you to perform three main tasks:

1. Compare different SEO statistics for two domains. It can either be you against your competitor or between two of your competitors.

2. See how your domain or other domains rank for a specific keyword.

3. Visually analyze your competitors and your performance through charts and create custom reports for either you or your clients.

Website Checker, On Page SEO Checker & Content Analyzer

With these three tools, you can scan your site for SEO errors, discover opportunities to further optimize your site for SEO, and create SEO-optimized content such as articles, landing page copy, and blog posts.

Social Media Tracker, Social Media Poster & Brand Monitoring

The most important of these three tools is the fire tracker. This tool scrapes the web and finds mentions of your brand on the Internet.

Why is it important?

Because when someone mentions you online, it's either to say something positive or negative. The tool tracker allows you to instantly see what kind of information is being said about you, so you can harness the good pressure and control the damaging negative pressure.

Social media monitoring and management tools, on the other hand, allow you to control how you spread information about your business online.

You can use these tools to find out which posts people interact with the most, which posts get the most likes and comments, and which posts get the least traffic.

Additionally, you can use these tools to manage and automate your social media campaigns on both Facebook and Twitter.

SE rating

SE Rank also provides tools similar to SEMRush, but is less powerful. However, they do the job and the SE ranking allows you to show all results by customizing the mentions to your brand. That said, let's take a deeper look at SE Ranking's features:

Keyword ranking, keyword suggestion tool and keyword grouping

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These three extremely important tools provided by SE Ranking are similar to the keyword research tools provided by SEMRush. You can use this tool to discover new keywords, both through suggestions and by analyzing your competitors. Additionally, you can use this tool to group keywords based on different metrics, see how valuable each keyword is, and how well you and your competitors rank for a particular keyword.

Website Review & On-Page SEO Audit

Again, similar to SEMRush, these features will scan your site and show you where you can make improvements to your site's technical SEO. And similar to SEMRush, SE Ranking will not only check your website, domain and links, but also check your website content for SEO errors.

Backlink checker & backlinks monitor

These tools help you check which backlinks boost your site's ranking and which backlinks hurt your site's ranking, so you can block and allow relevant backlinks to link back to your domain.

Track page changes

Now this is a feature unique to the SE rank. As we have said before, SE Ranking puts a lot of emphasis on agencies and for them this tool is a boon.

What this feature will do is notify you if changes have been made to the content, metadata, and links on your site. You'll get frequent reminders presented in a clean dashboard so you can quickly catch any changes to your site.

Marketing plan

We've already mentioned how SE Rank has a user-friendly interface that makes it ideal for beginners. Additionally, the Marketing Plan feature in SE Rank will provide you with a solid checklist that you can use to understand how to get started with SEO.

SEMRush vs SE Rank: Which SEO Tool is the Best? (6)

This marketing plan checklist will benefit both newbies and seasoned SEO players, as both must go through similar steps when optimizing websites for search engines.

Your marketing plan will serve as a guideline you can follow to ensure you are on the right track.

White Label & SEO Reporting Tools

Similar to SEMRush, these two features allow you to create custom reports for your SEO efforts. You can measure the results and put them into a custom branded report to present to your client or team.


Now this is the only tool we talked about that is exclusively available to SE Ranking users.

Lead generation is not a tool, but a widget that you can place on your website. What this widget does is that when a visitor to your site enters their domain, it presents them with a free SEO audit report in exchange for their email.

This is a win-win situation for both you and your guests. Your visitors get a ready-made SEO report that shows all the problems on their site. In turn, you will collect leads and build your authority. As far as your visitors are concerned, the report comes from you, not SE Rank.

Price: Which offers the best price?

SE Rank has more flexible pricing than SEMRush. You can decide which plan you want based on how many people will be using the app, how often you want to check sites, how long you want to be on your plan, and how many keywords you want to track. This combination makes it easy for you to choose a plan that suits your needs.

SEMRush, on the other hand, offers three simple plans: Pro, Guru, and Business. The plans are also generally more expensive, and the Pro plan, which is the most basic plan, has significantly fewer features compared to SE Ranking's basic plans.

Which one to choose?

That's why if you're just getting started with SEO, we recommend using the SE rank. The clean user interface, flexible designs, and additional unique features like the lead gen tool and marketing plan will be great for beginners, especially if you're a freelancer or a one-person marketing team.

However, if you are a large company that needs a wealth of information and more SEO-focused features, SEMRush is a better choice. Because as an expert, you need more powerful tools, better data and more diverse results, and between the two, only SEMRush can give you that.

SEMRush vs. SEE Ranking comparison chart


Total SEO toolsMarketing Plan ChecklistHistorical dataLead generation toolCustom reportsSocial media management

Flexible pricing

SEMRushStarting @ $99.9528NoAndNoAndAndNo
SE ratingOriginal @ $7.0015AndNoAndAndAndAnd

Once you start getting all the traffic (obviously because of your new SEO skills) you want to convert those people into paying customers.

While there are many tools that can help you generate leads, not all are created equal. Here are some other articles you might be interested in:

The 5 Best Sales Funnel Software Programs to Start Making Money Online

The Best SEMRush Alternatives You'll Love

Clickfunnels vs. Website: Do I need both to generate leads?

Let us know how your SEO game is going! Get in touch if you need advice. Around here, we love SEO (and the traffic that comes with it).


SEMRush vs SE Rank: Which SEO Tool is the Best? ›

SEMrush takes the lead in traditional analytics, providing a greater number of filters and tools. But SE Ranking is better for highlighting subtle details like SERP snippets. It will be more useful for small businesses that have to look for unique ways to grow in a highly competitive market.

Is SEMrush better than SE Ranking? ›

Semrush appears unbeatable with over 43 trillion backlinks and 1.6 billion referring domains in its database. But SE Ranking is keeping up, regularly crawling over 220 million domains. Besides, it offers more features for in-depth link analysis with additional tools that can help improve backlink profiles.

Is SEMrush the best SEO tool? ›

SEMrush and Moz are the two top-notch SEO tools in the digital industry that help perform competitive analysis, keyword research, and overall search engine optimization.

What is the best alternative to SEMrush? ›

Alternatives to Semrush
  • Meltwater.
  • SE Ranking.
  • Similarweb.
  • Serpstat.
  • Reputation.
  • Hootsuite.
  • Sprout Social.
  • Zoho Social.

Which tool is better to use in SEO Ahrefs or SEMrush? ›

Ahrefs vs Semrush - Rank Tracking

While both Semrush and Ahrefs rank tracking tools are helpful, Ahrefs rank tracker is recommended because it allows you to track everything you need on the same dashboard. Furthermore, it provides more information than Semrush's rank tracking tool.

Why is SEMrush the best? ›

The SEMrush keyword suggestion and search engine ranking tools are high-quality, but SEMrush truly excels with competitor analysis. It's the ultimate spying tool where you type in keywords, then SEMrush compares several competitor websites with your site.

How accurate is SEMrush? ›

It analyses your website's traffic and keyword trends. It's not 100% accurate, but it's the perfect tool for starting research. Similarly, Keyword Hero shows you which keyword trends affect your traffic and which ones aren't. So, if you're unsure about which one to use, SEMrush may be the right choice for you.

Which SEO tool is most accurate? ›

18 Best SEO Tools that SEO Experts Actually Use in 2022
  • Ahrefs: SEO Keyword Tool.
  • Google Search Console: Top SEO Tool.
  • SEMRush: Marketing SEO Tools.
  • KWFinder: SEO Keyword Tool.
  • Moz Pro: SEO Software.
  • Ubersuggest: Keyword Tracking Tool.
  • Answer The Public: Free SEO Tools.
  • SpyFu: Free SEO Tools.
Mar 18, 2022

What is the best SEO tool to use? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

Is the SE ranking accurate? ›

High-quality data. We found SE Ranking's data to be more reliable than industry-leading competitors in our tests. It was able to find more backlinks and keywords than other similar platforms and provided more accurate data.

Is Semrush good for keywords? ›

However, it may be difficult to check the SERP results for every single keyword you find. That's why all the Semrush keyword research tools provide useful “Intent” info that helps you identify the search intent category quickly and effectively. You can also use filters to only show the search intent types you want.

Is Semrush good or bad? ›

SEMrush comes in slightly behind our Editors' Choice winners among SEO tools, but it remains a solid digital marketing choice for small to midsized business users.

Why is SEMrush is better than Google Analytics? ›

The biggest difference between Semrush and Google Analytics is that Google Analytics gives you insights about the performance of your own website and user behavior, and Semrush provides insights about all websites. Semrush also offers additional features and tools to improve your SEO and website traffic.

Is SEMrush good for backlinks? ›

Semrush's Backlink Analytics tool can give you additional insights on your own site's backlinks. It can also tell you about your competitors' backlinks.

Is the SE Ranking accurate? ›

High-quality data. We found SE Ranking's data to be more reliable than industry-leading competitors in our tests. It was able to find more backlinks and keywords than other similar platforms and provided more accurate data.

Is SEMrush Russian owned? ›

Shchegolev founded Semrush in 2008 with his childhood friend Dmitry Melnikov, who left the company last year but still sits on the board. The duo relocated the company from Russia to the U.S. in 2017. At the end of last year, Semrush had 1,316 full-time employees, including 242 in the U.S.

What is the difference between SEO and SE? ›

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.


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