Free SEO Tool Trials: 7 Great SEO Tools You Can Try Before You Buy (2023)

SEO tools are not cheap.

Unless you're an SEO company or a really big company, which I'm guessing most of us aren't, you really can't afford to sign up for the wrong thing.

Fortunately, most SEO software developers are reasonable people and allowed us to test some of their tools before committing.

This is not to say that there are bad SEO tools out there and subscribing to them would be a terrible mistake.

No, it's just that the SEO tools market has reached a level of maturity where each of the big, seemingly similar players has developed subtle specialties, and those specialties may be better suited to certain SEO situations.

So the goal of a free trial is to find the tool that matches your current oneSEO goals.

Or, if there isn'tSEO budgetAnyway, the goal could be to use the free trial for as much free SEO as you can and then bail.

It works too.

Either way, here are the top SEO tools you should try before you buy:


All-in-one SEO software with the largest backlink index on the market.

Free SEO Tool Trials: 7 Great SEO Tools You Can Try Before You Buy (1)

Ahrefs is one of the best SEO tools on the market.

It is packed with SEO features, enough to cover the entire website optimization cycle.

It is also one of the few SEO tools that relies on its own data to do website analysis.

Ahrefs uses its own SEO crawlers to crawl the web.

It claims to have the largest commercially available backlink database and one of the largest keyword databases on the market.

While no SEO tool has a complete view of the web, Ahrefs is probably as close as you can get.

Over the years, Ahrefs has continued to add more and more SEO features, to the point where it can be a bit overwhelming for those new to search optimization.

The tool is much more suitable for intermediate and advanced users such as SEO freelancers and SEO agencies.

Free trial version

Ahrefs doesn't offer a free SEO plan, but they do offer onetest planso cheap it's almost free.

For $7, you can try either the Lite or Standard plan for a week.

Credit card information is required, so be careful with recurring payments.


Ahrefs offers four paid subscription plans: Lite, Standard, Advanced, and Agency, priced at $99, $179, $399, and $999 per month, respectively. month.


An all-in-one SEO tool with a focus on smooth user experience.

Free SEO Tool Trials: 7 Great SEO Tools You Can Try Before You Buy (2)

SEMrush is a direct competitor to Ahrefs and the two tools are often used interchangeably or even in combination with each other.

However, if I had to pick a personal favorite, I would give my vote to SEMrush as it strikes a better balance between comprehensiveness and user experience.

SEMrush is easier to navigate than Ahrefs and indeed most SEO tools out there.

It has a vibrant color-coded interface, logical workflow and tab placement, and professional-looking SEO reports with plenty of templates to choose from.

In this regard, if you need to share your results with a client or teammate, SEMrush will create a nice presentation for you.

There also seems to be a consensus in the SEO community that SEMrush does a better job at keyword research.

So if keyword research is your main concern, then SEMrush might be the way to go.

Free trial version

SEMrush Offers7 day free SEO programsin the Pro and Guru subscription plans, but not a trial in Advanced Business.


The plans are priced at $99, $199, and $399 per month, respectively. month, but some features like competitive analysis and additional users will cost you an extra $200 per month. month per additional user.

3.Moz Pro

Easy-to-learn software for beginner SEO professionals.

Free SEO Tool Trials: 7 Great SEO Tools You Can Try Before You Buy (3)

Another comprehensive tool, Moz Pro offers some of the most popular website optimization features, from website auditing to keyword research to ranking tracking.

Compared to other tools, Moz Pro is a little easier to navigate than Ahrefs or SEMrush, but also a little easier to analyze SEO.

One thing that really stands out about Moz Pro is its use of smart metrics.

For example, when you do keyword research, each keyword is analyzed for difficulty, opportunity, potential, and importance.

Using so many metrics is a bit overkill, but it's still fun to play.

Another example of smart mode is the prioritization of crawler warnings.

With Moz Pro, you can run automated site crawls and receive prioritized alerts based on page importance and problem type.

Free trial version

INFree 30-day SEO programit's only available for the Medium subscription plan, but it has all the same features as other plans, so it's a reasonable way to evaluate whether you want to pay for other subscriptions.


Moz Pro offers four subscription plans: Standard, Medium, Large, and Premium, priced at $99, $179, $249, and $599 per month, respectively. month.

4.SE rating

Well-designed SEO tool with data visualization capability.

Free SEO Tool Trials: 7 Great SEO Tools You Can Try Before You Buy (4)

SE Ranking is another universal website analytics tool that wants to have it all and therefore offers the usual collection of website optimization features.

The way the features are put together seems a bit haphazard, but the features themselves make a solid effort to visualize data – a real step up from the usual spreadsheet-like format of other SEO tools on the market.

One thing I like most about SE Ranking is the layout of competitive research reports.

All you need to do to get a report is to open the respective tool, enter any domain and get a complete competitor profile in seconds.

The report is organized into over a dozen visuals for metrics such as organic and paid traffic, ranking keywords, top pages, top competitors, and top PPC campaigns.

And with the push of a button, each snapshot turns into an in-depth report on any given metric.

Free trial version

The SE ranking offers a14 Day Free SEO Program, but some of the features have limited functionality during the trial period.

Most tables that e.g. contains data, no more than the first 10 rows - you can run a page-by-page check, but nothing at scale.


SE Ranking has highly customizable subscription plans. The final price depends on:

  • How often do you want your SERP ranking to be checked?
  • How many keywords you want to track.
  • How many search engines have you used?
  • And so on.

The cheapest plan starts at just $18 per month, but depending on your choice of features, it can go as high as $900 per month.

5.Raven Tools

An SEO tool that leverages data from multiple sources.

Free SEO Tool Trials: 7 Great SEO Tools You Can Try Before You Buy (5)

Raven Tools selects its data sources and augments its SEO knowledge with data from Moz, Majestic, and some free analytics tools.

One feature of Raven Tools that is unanimously praised by its users is white label reporting.

Choose a template, add your logo, drag and drop what seems like a hundred different widgets, and choose whether to publish, download, or email the report to your clients.

You can also schedule reports to be updated and delivered automatically every day, week, month or quarter.

Another convenience of Raven Tools is its multiple integrations with third-party applications.

You can connect Raven Tools to your social media accounts and assign it to key social metrics.

You can also use MailChimp and Campaign Monitor integrations to manage your email automation.

Free trial version

INfully functional version of Raven Toolsavailable free for seven days, no credit card details required.


Raven Tools comes in four paid subscription plans: Start, Grow, Thrive, and Lead at $109, $199, $299, and $479 per month, respectively. month.


An SEO tool that is as smart as it is pleasing to look at.

Free SEO Tool Trials: 7 Great SEO Tools You Can Try Before You Buy (6)

SpyFu is one of my favorite tools in terms of layout, workflow logic, and overall aesthetic.

Every feature is exactly where you expect it to be and every page is cute.

My only quibble with SpyFu is that some of their reports are a bit hyper-functional - nice to look at, but difficult to read and extract information from.

Historically, SpyFu has been more of a PPC tool than an SEO tool, but now it has added enough SEO features to be both.

From a technical perspective, SpyFu provides leading competitive research with in-depth metrics and a list of organic keywords that the competitor has ranked for over the past 10 years.

Free trial version

SpyFu does not offer a conventional free trial, but does offer an unconditional 30-day money-back guarantee.

Choose any design, pay the initial fee, use it for up to 30 days, then cancel via your account, email, live chat, phone, Facebook or even Twitter – no questions asked.

In addition, you can create afree accountand use the tool with limited functionality indefinitely.


SpyFu comes in three paid subscription plans: Basic, Professional and Team at $39, $78 and $199 each respectively. month.

7.Rang Tracker

Specialized SEO tool with focus on keyword research and position tracking.

Free SEO Tool Trials: 7 Great SEO Tools You Can Try Before You Buy (7)

Rank Tracker (full disclosure: I'm the founder of the company behind Rank Tracker) is one of four tools in the SEO PowerSuite toolbox — each focusing on a specific area of ​​website optimization.

The idea behind having a suite of tools instead of a single tool that covers them all is that you can install them all as a package, or you can just pick one tool that's best for the area of ​​SEO you're currently working on.

This obviously saves you money, but navigation is also less cluttered.

Rank Tracker offers enough keyword research tools to set you up for life. You can:

  • Pull ranking keywords from a given domain.
  • Discover the keyword gap between you and your competitors.
  • Use Google Search Console and Keyword Planner.
  • Find long-tail keywords with a variety of semantic discovery tools.

And if you end up with too many keywords to choose from, and you probably will, there are plenty of filtering and sorting options to help you identify the keywords with the promise of the most traffic.

Choose keywords by difficulty, organic traffic, cost per click or use negative keywords to eliminate irrelevant results.

Free trial version

Rank Tracker offers a free 7-day trial of its paid plans when youlaunch the tool for the first time.

No credit card required and the trial reverts to a free plan after the week ends.

The free plan comes with storage and reporting limitations, but the keyword research tool and ranking check are on par with the paid plans.


The Pro and Enterprise plans are priced at a fraction of what the biggest SEO tools charge and will set you back $124 and $299 per year, respectively.

Final thoughts

Most of the tools on this list are comprehensive enough to cover a wide range of SEO use cases, and yet there are subtle differences that make each slightly more suitable for a specific SEO case.

At the end of the day, there is no wrong choice and it all depends on your current SEO needs and sometimes your personal preferences.

And if you're desperately unsure, there's always the free trial to help you decide.

More resources:

  • A guide to essential SEO tools for agencies
  • The 15 Best Free SEO Tools You Should Be Using
  • 10 Amazing Paid SEO Tools That Are Worth Your Money

Image credits

Featured Image: Created by the author, March 2020
All screenshots taken by author, March 2020

Category SEO Tools


Top Articles
Latest Posts
Article information

Author: Msgr. Refugio Daniel

Last Updated: 09/09/2023

Views: 5560

Rating: 4.3 / 5 (54 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Msgr. Refugio Daniel

Birthday: 1999-09-15

Address: 8416 Beatty Center, Derekfort, VA 72092-0500

Phone: +6838967160603

Job: Mining Executive

Hobby: Woodworking, Knitting, Fishing, Coffee roasting, Kayaking, Horseback riding, Kite flying

Introduction: My name is Msgr. Refugio Daniel, I am a fine, precious, encouraging, calm, glamorous, vivacious, friendly person who loves writing and wants to share my knowledge and understanding with you.